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Plain Picture:

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Begin with the End in Mind: All of the things you do to turn a lead into a client needs to be very focused and you always need to work with the end goal in mind.

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Time Your Tweets Properly: One practice you should avoid is not leaving any time between your tweets. No doubt, you've seen this on Twitter, where someone you're following has posted a bunch of tweets on top of each other. If you post several tweets within a short period of time, they will all be grouped together. First of all, people who aren't online at that time will miss all of these tweets; secondly, people who do see them may get overwhelmed or annoyed. The best way to get retweets is to expose your tweets to the maximum number of followers, which means posting them at various times rather than all at once. This makes it easier for your followers to follow your updates, which ultimately leads to more retweets.

The final and most important ingredient is taking positive action steps each day.