Why A Cheap Logo Might End Up More Expensive
It's amazing just how many companies in need of a designer will go for the cheapest option, rather than judging on quality of service or product.
Many companies will just go for the cheapest option, happy with the fact that they've saved money. However, not only is a logo design important enough to spend a decent amount of time and money getting sorted, but spending a little more on a logo design can actually save you a fortune in the long run.
Let's examine two examples where getting the cheapest logo simply wasn't the most financially sound option.
Firstly, imagine you get a logo designed by a local designer who charges next to nothing for the design. You're happy because you get a cheap logo, and it doesn't seem too bad when it arrives. Most people in this scenario would be happy that they've saved money and would get on with having their stationary, cars, etc plastered with the new logo design.
The problem is that most logo designers, especially when doing inexpensive logo designs, will usually use free clip art or just steal someone else's artwork, concept, etc. You can't even blame them for this approach, as they're not being paid enough to warrant them taking the time to properly source or create images.
It's more than possible then that at some point in the future, you'll notice a company in your area with a very, very similar logo. So similar that you'll want to get them to change it, except you can't, because there's no copyright on the clip art that has been used.
Now compare how much it would have cost you to get the cars, letterheads, etc. redone and having to pay for a new logo, to having just paid a little more originally. Had you paid the price for a professional designer, you'd have ended up with an original concept and logo artwork because you'll be getting what you pay for.
Secondly, you'll often see the sitatution where a cheap design looks good on small items such as business cards, stationary, etc. but when companies try to blow it up for large promotional advertising, the logo looks pixelated and poor. This is generally due to the original designer not bothering to convert the artwork into vector format, meaning you'll now have to fork out for a decent designer to convert, a cost you would have saved by going with a decent designer in the first place.
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