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During the World Cup, Pepsi launched a marketing campaign: with printed team name and title "Champion" on the pull ring or cap will be able to win the 2,010 yuan in cash prizes, the event to July 31 deadline.

However, many users posted that difficult to find the track championship cap. Paste it in Jinan, one named "hongliong" netizens posting said: the World Cup is over, won by Spain, I have printed here, "Spanish" in the lid, the lack of "champion", and if you have it us to win the 2,010 yuan award it.

"Hongliong" thread within 5 days of the post though a thousand, but no one can come up with such a cap.

Qingdao friends "start over" in the blog also writes, in order to participate in Pepsi-Cola "lifting the lid strength to win" campaign, this year's World Cup, since he and several friends were buying drinks for each buy Pepsi drinks such activities, 4,5 bottle almost every day. Not only that, these few months, the company where users organize any activities, including the gathering of a few colleagues are drinking this Pepsi. Several months, they have to drink a Pepsi how there are thousands of bottles, and drink out of the marked "Spain" on the cap number, but the "champion" still have not seen real bottle capacity.

Later I asked around to find friends elsewhere in this matter. "Afterward, the reporter linked to the users, he told reporters that he had friends all over the Internet and communicated, as in Shaanxi Province, Xi'an, Baoji, Xianyang, Weinan, Yan Liang, and even the Yan'an in Shaanxi Province and other places have not occurred. Later, he also makes sales office colleagues specifically inquired, and even to the internal personnel consulted Pepsi, Pepsi said that sales of this means, the winning places in fact very small, a total of not more than 200.

Mr. Zhang told reporters in Qingdao citizens, need to win the national award as the final name and "champion" of two caps, a lot of people will be early signs in 32 countries, Collect, and after the World Cup, some flew bought several boxes of Pepsi "Results with a 'champion' of the shadow not seen."

In addition, Pepsi, Coca-Cola and other drinks "a bottle again" award is also being questioned.

In Qingdao, the reporter visited many communities, especially near the school tuck shops, they call Pepsi to sell during the World Cup although very fire, but came against the "bottle again," the cap or pull ring is the winner too little.

In Guangdong, this year's Master Kong, unity, Coca-Cola, Pepsi and other beverage giants are several coincidentally joined the "come back a bottle of" prize promotions. Than one with the largest Master Kong, said its advertising campaign last summer, have given more than 700 million bottles of complimentary drinks, this would greatly increase to 15 million bottles. Participation from last year's product line also extends to the fruit family tea drinks, Master Kong, covering almost all of the drinks.

In this "complimentary drink war", the Coca-Cola's momentum in second place with 100 million consumers claim 4, the original 10 million opportunity to receive a free green tea leaves. Pepsi-Cola's seven-up to the 90 million consumers drink gift opportunities. Unified drink claimed by the end of September this year, consumers get free drinks are likely as high as 20 million bottles, to 1.8 yuan per bottle cost of sales of view, worth 30 billion.

Guangzhou, a large beverage distributors in the relevant person in charge told the associated media, Master declared the 15 million bottles complimentary drinks do not fly to the average winning probability of 15%, its sales should be more than 10 billion bottles, at 15 bottles 1 carton , 32 yuan 1 box operator, which is 700 million boxes more than 23 billion yuan in sales. "7 months (active from February until the end of September) to complete more than 200 million in sales, this is too exaggerated!"

In addition, "Ad said by Master Kong tea winning rate of 20%, equivalent to the goods they want to sell out all eight fold, Master tea is usually 32 yuan a box, 1 box of 15 bottles, 2.13 yuan per bottle, then 8 discount is 1.7 yuan, while PET bottles cost close to 1 yuan each, the remaining contents, operating costs, personnel costs, loss, expenditure on vehicles, etc., how to digest? "thus infer that person, complimentary drinks inside some big water, just a propaganda.

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